“Storytelling has been a really strong influence in my work”. - Yves Behar.
After leaving design school Behar began questioning what was truly necessary. A good example of this being the presence of the num lock key on today’s keyboards despite the fact that many people have no idea what its purpose is. He noticed that the guys in Silicon Valley we’re not interested in changing what’s on the inside and more rather wanted to make changes to the outside. They only wanted to create beauty on the outside of the box. This lead Behar to move off on his own. His interest was to design the entire human experience in to a product and not just the exterior. He aimed to make technology humble in an attempt to help the user interact with the product.
The Y water bottle was definitely a stand out favourite for me. I could not see a single thing wrong with it. The fact that this healthy alternative to soft drink can be served in this creative packaging, then after use become a collectible toy is something that I love. If this product had been around during my childhood, I’m sure my drinking habits would have been far healthier. I know that if I got my hands on one or two of those bottles and saw the potential I’d just want to keep collecting and creating.
The shape shifting light fixture really helped me to see the closing gap between technology and its user. It’s incredible that simple by touching a small screen and creating a personalised shape, the light would rearrange itself to fit the users preference.
In my opinion, it’s important for designers to see this video, as they need to understand that design isn’t simply making something look better. Design is the glue which beings a variety of values together in order to form the products overall value. The Jawbone bluetooth headset for example was designed from the ground up. It had to not only work well but in order to appeal to a more stylish market, it had to look like it belonged on the side of your face. This video highlights design not only from an aesthetic aspect but also from technical aspect. It helps us understand all the work that needs to go into a product during the design process.
Image: http://farm1.static.flickr.com/232/519394574_1bce663eb2_o.jpg
Video: http://www.youtube.com/watch?v=QGn8F4j6pH8
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